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May 27, 2025 37 mins
Understanding people isn’t always as simple as it seems. We all have layers of motivations, fears, and desires that often stay hidden beneath the surface. It’s easy to make assumptions, but real insight comes from noticing the small details—the subtle cues that reveal what’s really going on. When you start paying attention to these hidden signals, you can better understand why people do what they do and respond more thoughtfully. https://www.youtube.com/watch?v=3Q-upC9xi2I&t=2s Dr. Will Horton is a psychologist, hypnotist, and NLP trainer with expertise in behavior profiling and addiction counseling. With experience at the FBI Academy and a focus on personal development, he provides coaching and resources through Horton Psychology. Today, he discusses behavior profiling, deception detection, and the psychological factors influencing human decisions. Dr. Horton explores topics like social needs, body language, addiction, and how entrepreneurs can apply psychological insights to better understand themselves and others. Stay tuned! Resources: Discover the Art of NLP with Dr. William D. Horton Follow Dr. Will Horton on Facebook Connect with Dr. Will Horton on LinkedIn
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