Unlocking B2B Growth: Productizing Services with Eisha Armstrong

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys).

In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized services. Eisha shares her wealth of knowledge around her latest book, 'Commercialize', which hits the shelves this week. She is also the author of 'Productize' and 'Fearless'.

During our discussion, we dive deep into the critical questions facing B2B companies today, including:

• Why is productizing services crucial for B2B companies today? Eisha explains why service productization is a game-changer for B2B organizations looking to scale efficiently and compete in today’s market.

• Building a go-to-market strategy for productized services Learn the essential steps B2B companies must take to successfully launch and position their productized services for maximum growth and impact.

• Common challenges and solutions for productizing services We explore the biggest obstacles B2B companies face during the productization process and actionable strategies to overcome them. From shifting internal mindsets to aligning sales and marketing teams, Eisha provides valuable advice for long-term success.

Whether you're an executive looking to scale your service offerings or a marketer interested in developing a more structured approach to productized services, this episode is packed with valuable insights.

About Eisha Armstrong Eisha Armstrong is a thought leader in productization, commercialization, and business innovation. As Co-Founder of Vecteris, she helps organizations transform their service offerings into scalable products, driving revenue growth and competitive advantage.

🔗 Learn more about Eisha Armstrong:

• Eisha’s LinkedIn Profile
• Vecteris Website
• Books by Eisha Armstrong:
  • Commercialize
  • Productize
  • Fearless

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We hope you enjoy this episode and gain valuable insights to help take your business to the next level!