Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand?
You've probably heard it before: People buy from people.
But what if you're not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer?
In this episode, I'm talking about why visibility matters more than ever in 2025—and how to show up in your marketing without losing your boundaries or your sanity. I'll share my own journey from behind-the-scenes marketer to the face of Joy Joya, plus low-pressure ways you can build trust and connection without overhauling your whole personality.
If you've ever wondered, "Do I really have to show my face to grow my brand?"—this one's for you.
💡 You'll learn:
✨ Why visibility is your secret weapon in a post-AI, post-trust world
✨ How showing up (even imperfectly) builds pre-qualified trust
✨ The 6 "archetypes" of being the face of your brand—without becoming an influencer
✨ Mindset shifts to overcome fear of being on camera or "being the brand"
✨ Easy, low-lift ways to start showing up—without a full content strategy
Plus, in The Gold Mine, I'm sharing a personal story about visibility and confidence—how showing up before you feel ready is actually how you build the muscle that makes it easier over time. You'll walk away feeling a little braver, and a lot less alone.
Transcript: https://joyjoya.com/blogs/podcast/should-you-be-the-face-of-your-jewelry-brand
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.