Episode #344 – Why No One's Clicking Your Emails (And How to Fix It)
You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you're left wondering, "Is email marketing even worth it anymore?"
In this episode, I'm digging into what's really going on when your email click-through rates are low—and what you can do about it. Whether you've been second-guessing your strategy or just feel like your emails are falling flat, we'll reframe your approach and talk about how to create campaigns that actually drive action.
💡 You'll learn:
✨ Why email still matters in 2025—even with low CTRs
✨ The mindset hurdles that secretly sabotage your campaigns
✨ Practical tips to boost your clicks (without chasing gimmicks)
✨ How to make your CTAs easier to follow and harder to ignore
✨ What "email clarity" really means—and how to harness it
Plus, in The Gold Mine, I'm opening up about what it feels like to show up in your marketing and still feel invisible—and why that doesn't mean you're failing. We'll talk about the difference between product quality and product-market fit, and why you might be closer to a breakthrough than you think.
If you've ever thought, "Maybe I'm just not good at email," this episode will help you move past that and toward emails that resonate, connect, and click.
Transcript: https://joyjoya.com/blogs/podcast/why-your-email-click-through-rate-is-low-and-how-to-fix-it-for-2025
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.