What if your highest-converting emails and texts weren’t the ones you poured hours into—but the ones that send themselves?
In this episode, we’re diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you’ve been putting all your energy into campaigns and newsletters while neglecting automations, this one’s for you.
💡 You’ll learn:
✨ What event-triggered messaging really is (and why it works)
✨ The 10 high-impact automations every product-based brand should have
✨ How these messages boost CTRs and conversions—quietly but powerfully
✨ Why triggered messages don’t replace your strategy—they reinforce it
✨ How to start with just one thoughtful, well-timed automation
Plus, in The Gold Mine, I’m opening up about the fear of stepping away from your content—and how automation can help you stay connected without always being “on.” We’ll talk about trust, relevance, and why you don’t have to scream to be remembered.
If you’re feeling burned out by the pressure to constantly create and send, this episode will show you how to let your marketing work for you—while building deeper customer relationships at the same time.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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