Episode #348 - How to Win Back Ghost Subscribers (Before It's Too Late)
Is your email list growing… but your engagement shrinking? If so, you've probably got "ghosts" on your list - subscribers who stopped opening, clicking, or even noticing your emails. Holding onto them isn't harmless. It can hurt deliverability, waste budget, and skew your results.
In this episode, I'll share how to identify disengaged subscribers, why it matters, and what to do about it. You'll learn a simple framework for re-engagement, how to set up a sunset flow, and when it's finally time to suppress contacts for good.
💡 Here's what you'll discover:
✨ Why ghost subscribers appear (and what you can actually control)
✨ The biggest mistakes brands make when trying to win them back
✨ A re-engagement framework that balances warmth with strategy
✨ How to build a segment to spot disengagement automatically
✨ When to let go—without guilt
Plus, in the Gold Mine segment, I'm getting real about the awkward space between knowing something and actually doing it. If you've ever had the aha moment but still felt stuck in the same patterns, this one will hit home.
👉 Don't miss this if you've been frustrated by shrinking open rates or just want a healthier, more engaged list.
Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/re-engage-sunset-or-unsubscribe-how-to-handle-inactive-subscribers
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