350 - The Surprising Power of the Unsubscribe Button

Most brands treat the unsubscribe link like a dirty little secret, buried at the bottom of emails. But what if letting people go could actually strengthen your marketing?

In this episode, I’m flipping the script on the unsubscribe button. You’ll learn why giving subscribers more choice and control isn’t a loss at all - it’s the key to healthier deliverability, stronger trust, and a more loyal audience that actually wants to hear from you.

💡 Here’s what you’ll discover:
✨ Why letting go of disengaged subscribers makes your brand stronger
✨ Two stages of re-engagement and sunset flows to keep your list healthy
✨ How to design an unsubscribe process that leaves the door open
✨ The personalization strategies that make people want to stay
✨ Small, practical ways to improve subscriber experience this week

Plus, in the Gold Mine segment, I’m opening up about an emotion we don’t always admit to: jealousy. I’ll share how even while cheering others on, you can sometimes feel that sting of comparison - and why those moments can actually point you back toward your own deepest desires.

👉 Don’t miss this one if you want to clean up your list, improve deliverability, and build stronger, more respectful relationships with your subscribers.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/the-power-of-unsubscribe