A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner's ready. The moment's gone. By the time they come back, someone else has won the sale. That's how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum.
In this episode, we're giving your holiday flows a makeover - so they're tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even after the holiday rush.
This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.
👉 Grab my official 2025 BFCM Briefing — a 15+ page strategic guide serious brands are already using to stay ahead this season: https://joyjoya.com/bfcm
💡 In this episode, you'll learn:
✨ How to turn your welcome flow into a gifting concierge that converts new subscribers faster
✨ The key differences between cart and checkout abandonment (and why your strategy should change for each)
✨ How to make browse abandonment feel helpful, not pushy — especially for indecisive gift shoppers
✨ Why the post-purchase flow is your biggest untapped revenue driver during BFCM
✨ How to use low stock, back-in-stock, wishlist, and SMS flows to turn urgency into effortless sales
🪙 In the Gold Mine segment, I'm opening up about the challenge of saying what you really mean — why honesty in communication can feel awkward but ultimately strengthens your leadership and relationships.
👉 Ready to give your flows a holiday glow-up? This episode will help you design automations that nurture trust, close the loop, and keep your brand top-of-mind all season long.
Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/holiday-email-flows-that-sell-during-black-friday-cyber-monday
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.