En este episodio nos adentramos en un tema que —confesamos— nos voló la cabeza: ¿te has parado a pensar lo complicado que puede ser para una marca fabricante controlar cómo aparecen sus productos en los lineales digitales?
Charlamos con Lorena González, eRetail Manager para EMEA de Mattel, y con Curro Pavón, CTO de Data Seekers, la tecnología que les está ayudando a automatizar el control de contenido, precios e imágenes de sus productos en cientos (¡o miles!) de retailers online.
Mattel, el gigante que está detrás de marcas como Barbie, Hot Wheels, Fisher Price, UNO o Pictionary, tiene presencia en más de 150 países. ¿Cómo se gestiona semejante operación digital? ¿Qué papel juega Amazon? ¿Y el retail media?
Enlaces de interés:
- [Beloved sponsor] Logicommerce: plataforma ecommerce headless, rápida, escalable y estable:https://www.logicommerce.com/es/?utm_source=mkt4ecom-podcast&utm_medium=ad&utm_campaign=Costes-eCommerce&utm_id=39
- Vente al NEXT Conversion: https://marketing4ecommerce.net/next/conversion-bcn/
- Vente al eCommerce Breakfast Spring Edition: https://marketing4ecommerce.mx/ecommercebreakfast/
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