La agencia Ogilvy es una de las más influyentes del mundo. Hace ya más de 30 años que se integró en WPP Group pero mantiene su identidad y su considerable tamaño: alrededor de 25.000 empleados en más de 90 países. En España son alrededor de 600, repartidos entre Barcelona y Madrid, y tienen la tercera operativa más grande de Europa, que no es poco.En el programa de esta semana hemos liado al CEO de Ogilvy Barcelona (y vicepresidente a nivel España), Jordi Urbea. Jordi lleva 27 años en Ogilvy por lo que veréis que da en una conversación muy estimulante sobre la evolución del mercado publicitario desde el arranque de la disrupción digital y sobre todo cómo se está reconfigurando el ecosistema con la irrupción de la inteligencia artificial generativa.⭐[Beloved sponsor] CTT Express, tu partner de paquetería https://www.cttexpress.com/
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