En este episodio, hablamos con Sara González, Digital Traffic Acquisition Manager en #FNAC, sobre cómo la empresa ha logrado equilibrar su presencia física y digital para captar tráfico y fidelizar a sus clientes. Sara nos comparte su experiencia liderando la estrategia #digital de FNAC, incluyendo el exitoso modelo Click & Collect y su enfoque multicanal que abarca desde SEM y #seo hasta redes sociales y afiliación. También exploramos cómo las tendencias digitales, como el #socialcommerce y el impacto de la #inteligenciaartificial, están transformando la captación de tráfico y el futuro del #eCommerce.
⭐ [Beloved sponsor] Oct8ne: tu solución de atención al cliente con chatbot en base a IA
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