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March 24, 2016 56 min
The buzz: Gotta be me! Our appetite for online reading, viewing, buying is voracious. In just 8 minutes, Alibaba achieved $1b in sales on Singles Day November 2015. 42% of shoppers search product information on a mobile device while in-store. We spend 2 more hours a day on mobile than 3 years ago. This technology tidal wave keep us connected and social. Small businesses want a piece of this action. But can they become a better, digital version of themselves without losing what makes them unique? The experts speak. Lil Mohan, University of Chicago: “The change we are in the middle of isn't minor and it isn't optional” (Clay Shirky). Max Dower, Unfortunate Portrait: “One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man” (Elbert Hubbard). Susan Reynolds, SAP: “Everybody gets so much information all day long that they lose their common sense” (Gertrude Stein). Join us for Becoming Digital, Staying Human: Be True to You and Your Business.
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