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August 20, 2015 57 min
The buzz: The Blues? Global WebIndex [adweek.com/socialtimes/time-spent-online/613474] reports 28% of time spent online – averaging 1.72 hours/day – is on social platforms, which reach 70%+ of all Internet users. Listen up: Social Selling is not optional for your business. Questions: Is traditional phone/face-to-face sales engagement a dinosaur? Can your top sales people still win without a digital footprint? Will the Social Media Bubble burst and be replaced soon? Should Social Selling be owned by Marketing or Sales? The experts speak via the Blues Brothers. Kurt Shaver, The Sales Foundry: Elwood: “It's 106 miles to Chicago, we got a full tank of gas, half a pack of cigarettes, it's dark...and we're wearing sunglasses.” Jake: “Hit it.” Kirsten Boileau, SAP: Elwood: “Our Lady of Blessed Acceleration, don't fail me now.” Jim Fields, SAP: Jake: “How often does the train go by?” Elwood: “So often that you won’t even notice it.” Join us for Social Selling Part 2: The Future of Sales?
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