Michigan Business Beat | Butch and Niki Irwin, Comfort Keepers of SE Michigan & NW Ohio

Jeffrey Mosher welcomed Butch and Niki Irwin, the father-daughter team behind the Comfort Keepers of Southeast Michigan and Northwest Ohio. He had several questions for them in this interview just ahead of Fathers Day: The Origin Story: "Butch, your pitch mentions your grandfather as a key inspiration. Can you tell us more about that memory and how it shaped your understanding of care and led you into this field?" Father-Daughter Dynamic: "Niki, how has working with your father, Butch, influenced your professional path? What are the unique strengths each of you brings to running Comfort Keepers as a father-daughter team?" Defining "Care": "Your pitch states you're 'redefining what it means to care.' In your own words, what does that mean to you, and how does Comfort Keepers of Southeast Michigan and Northwest Ohio embody that philosophy?" Clinical vs. Personal: "You emphasize a 'clinically informed, deeply personal approach.' Can you give us an example of how those two elements come together in the care you provide?" Building a Legacy: "Butch, as a multi-generational business, what does 'building a legacy' mean to you in the context of senior care? What hopes do you have for the future of Comfort Keepers?" Challenges and Triumphs: "What have been some of the most significant challenges and, conversely, the most rewarding triumphs you've experienced in nearly a decade of running this business?" Community Impact: "How do you see your presence impacting the communities of Monroe and Brooklyn, Michigan, and Perrysburg, Ohio? Are there specific needs you address in these areas?" The Caregiving Industry: "From your perspective, what are the most pressing issues facing the senior care industry today, and how is Comfort Keepers adapting or leading the way?" Family Involvement: "Beyond the two of you, how have other family members become involved, and what roles do they play in the operation?" Future Vision: "What's next for Comfort Keepers of Southeast Michigan and Northwest Ohio? Do you have plans for further expansion or new service offerings?" » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Comfort Keepers is a leading provider of in-home, non-medical care for seniors and other adults in need of assistance with daily activities. Our highly trained and dedicated caregivers can help your loved one stay in the comfort of their home for as long as safely possible - a dream come true for many elders. We understand the struggle family members face when a loved one needs extra assistance in their home. We’re here to help. Our caregivers alleviate this stress by providing professional in-home care services with a personal touch. Our Mission: Our goal is to enrich the lives of our clients while maintaining their safety, well-being, and comfort as they continue to live independently at home despite disease and other age-related conditions. Our Team: Our caregivers, or our Comfort Keepers, are carefully selected, screened, and trained to provide professional, compassion assistance. Through our unique approach called Interactive Caregiving™, our caregivers build true friendships with their clients in order to fulfill their emotional and social needs.