Choosing the right app publisher partner—with complete confidence and without regret

If you're a hyper casual games developer, you have reason to celebrate. You're in a market that is seeing eye-watering growth and raking in cash thanks to an ad-supported model that ticks all the boxes. But winning is about selecting the right publisher--one who is with you for the journey and has the resources to take your game to new heights. Our host Peggy Anne Salz catches up with Jon Hook, CRO at Homa Games, a company helping mobile game developers grow their apps from scratch to millions of users. Jon shares a checklist to help you find the right partner and talks about the even bigger challenge ahead: producing simple games that can send retention through the roof.