Most business owners obsess over driving more traffic to their websites. But as Brian Schmitt, CEO of Surefoot and a returning guest, explains, the fastest and most efficient way to grow profits is by converting more of the website visitors that companies already attract into paying customers.
Surefoot is a data-driven conversion rate optimization agency for e-commerce brands and a leading authority on controlled consumer experiments — also known as A/B testing.
By testing version ‘A’ of a webpage against version ‘B,’ Surefoot pinpoints which design, headline, graphic, or call-to-action wins more customers.
Surefoot’s signature methodology is what it calls the “Revenue Friction Roadmap,” a structured way to uncover what potential customers are thinking but not saying out loud.
While most optimization experts aim for a 20–25% bump, Brian’s clients often see nearly double that impact: a 40–44% increase in sales from existing site visitors.
Even minor tweaks, Brian explained — backed by hard data — can deliver game-changing results.
On this week’s episode, Brian shares actionable steps that any business owner can implement to turn more of their website visitors into loyal customers.
Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.
Photo: Brian Schmitt, Surefoot
Posted: September 29, 2025
Monday Morning Run Time: 52:45
Episode: 14.17
RELATED EPISODES:
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.