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October 3, 2024 15 mins

This is a special bonus episode of the Motion Hatch Podcast! 

I recently got back from Camp Mograph in the US, and while I was there, I filmed a mini-podcast episode with Jess Herrera. (This episode was filmed outside, so listen out for the birds in the background.) 


We chatted about whether it's worth travelling for this kind of mograph event and whether they can help you grow your network and get clients.

Thanks to Agustin Eguia for filming and cleaning up the audio and Jen van Horn for helping set up for filming this episode!


Links mentioned:
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Learn more about Balanced Business Bootcamp

Follow Jess Herrera: Website | Instagram

Listen next: Our previous episode with Jess Herrera


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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Hayley (00:00):
So when I was seeing emails coming in, especially
from the US and the UK becausepredominantly that was where I
was going to all the events, itwas really good for me to have
the reassurance that I wasn'tgonna be basically unemployed. A
lot of people don't know a lotof freelance character
animators. So when I startedtelling people that that's what

(00:21):
I do, it was like, oh, I've hadso many jobs that I've been
looking for a cinema 4 dcharacter rigor or a character
animator or something like thatand I'm like, oh, yeah. Yeah.
Here's my here's my email or mywell, this year I've had
stickers, so I've been givingout stickers to everyone.

Jess (00:36):
That's Jess Herrera, also known as Herrera saurus. We also
talked to Jess on episode 75 ofthis podcast, so you can check
that out there. But this is amini bonus episode that Jess and
I recorded at Camp Mograph,which is sort of like a summer
camp for motion designers in theUS. I thoroughly enjoyed myself.

(00:57):
I did 6 workshops aboutdiscovering your dream clients
over there, and it was such afantastic event.
Jess and I grabbed some micswith the help of some other
campers. Quick thanks toAugustin Aguirre for helping to
film this episode and also foraudio cleanup and also for Jen

(01:17):
Van Horn for assisting with thesetup of the podcast space at
Camp Mograph. We just recordedthis little mini episode for you
to share what Camp Mograph islike, but also talk about why
you might want to go to moreevents and how that can help you
to get more clients. But rightbefore we get into this, I just

(01:38):
wanna quickly tell you what I'vebeen working on behind the
scenes. We've just opened somespots for our coaching program,
balanced business boot camp.
And one of the things that's hadthe biggest impact on my
business is having a coach.Someone in your back pocket who
really understands you and yourbusiness, and most importantly,
can help you to work towardsgoals like working on more fun

(01:59):
and creative projects, makingmore money, and having more free
time to do what you love. It'sreally easy to get distracted by
the day to day busy work and letwhy you got started in this
industry disappear. I wanna helpyou to build a sustainable
stress free motion designbusiness so you can work less,
make more, and spend more timeon what matters most to you. So

(02:19):
if you're struggling to build aneffective marketing strategy for
your studio or maybe you'refinding it hard to connect with
bigger and better clients as amotion designer, there's a few
spots left to join at BalancedBusiness Boot Camp in October.
So to apply and see if it's thebest next step for your motion
design business, go to motionhatch.comforward/coaching. I
hope that you're gonna enjoythis mini bonus episode, and we

(02:42):
are gonna be back in the nextfew weeks with some more
episodes for you. So stay tuned,and make sure you subscribe to
our newsletter atmotionhatch.comforward/newsletter.
Now let's get into this episodewith Jess Herrera and myself at
Camp McGrath. Hey, everyone.
We are here with Jess HerreraSoros Hi. At Camp McGrath today.

(03:06):
As you can hear, I have lost myvoice, so apologies if you're
listening to this. I'm doing mybest. I'm doing my best, but we
I've been doing a lot ofworkshops, so, I've ended up
losing my voice.
But I wanted to ask you, whywould you come all the way from
Australia all the way toCamograph in the United

Hayley (03:30):
States. Yeah. Why not?

Jess (03:32):
Yeah. Well, why not? Yeah. But why particularly for you do
you feel like it's important tokind of come from far? Because
obviously, we know there's lotsof people here who are, you
know, from the states.
But, I thought it would beinteresting for us to quickly
about, you know, why we mightcome from a bit further afield
and kind of what's, like, uniqueabout this event and what you

(03:53):
think it brings to your career.

Hayley (03:55):
Yeah. So a little bit of context. I met a bunch of the
mograph.com guys back atSIGGRAPH 2019, and I just fell
in love with Americans. Like, Ihad never been to America. They
loved making fun of me, and Ithought it was funny.
To be honest, in Australia, Ijust sound like everyone else.
So everyone's like, you know,get a, mate. Like, that kind of

(04:18):
stuff. Honestly, I don'tactually say that at home. But
so it was like kind of likenovelty.
And then also, like, frommeeting them, it was the year
that they had their 1st camp,and they invited me to go to the
1st camp. And I was a bitskeptical at the start because
people were like, oh, you'regoing all the way to America by

(04:40):
yourself. You don't know anyone.But, honestly, I felt really
safe and, like, especially forfemales, sharing cabins. We have
a same sex cabin.
We're in the same cabintogether. And, yeah, everyone's
like really nice, like, evenlast night, I had some random

(05:01):
bug bite on my leg and itswelled up and everyone was
there to try and help me. And Iwas like, seriously, it's okay.
I'm not gonna die. So, yeah, Ifelt comfortable and it was so
fun.
Then, the, heck, COVID, happenedand I didn't get to go back to
the US until now. Basically, Idid a workshop at the Brisbane

(05:23):
camp, which was absolutelyawesome, and didn't know that
there was an American camp. AndI was like, well, now I've
rekindled all my friendshipswith my American friends who
came down. Why not just YOLO andcome to Chicago? I've never been
here.
So, yeah, that's kind of why Icame. It's also it's like, I
guess, great networking but alsomaking lots of friendships

(05:47):
because I work from home bymyself. I'm freelance so it can
get a little bit lonely And Iknow my group in Melbourne of
people, and I love them to bitsif you guys are listening. Oh,
love you all. But, you know, youyou you have the same
conversations with them.

(06:08):
And then also, when you come tosomething like this, there's not
just Americans here, like,Brits, Europeans, like, people
from all around the world. Andthey all have, like, slightly
different takes on, like,mograph and animation or there's
even web designers. And andthere was a engineer for, like,

(06:31):
Adobe. Like, you don't meetthose kind of people anywhere.
So, yeah, that's kinda why Icome.

Jess (06:38):
Yeah. I think, for me, it was really interesting, like,
the format having, you know, theworkshops, but you all also
have, like, quite a lot of chilltime. Yeah. Like, we we, we
weren't gonna do this podcast,but, we we, we got costed to do
a podcast. And I'm pleased thatwe did it because I think, that
it's good to, like, you know,we're about to go out on a boat,

(06:59):
hopefully.
And, like, stuff like that forme, like, relaxing with your
peers, and you get to, like,have a beer and have a chat
about, like, the industry andstuff like that. Sometimes when
I go to conferences, I feel likethey're too formal, you know?
Yeah. Almost They're not

Hayley (07:14):
have to talk about work.

Jess (07:15):
Yeah. Exactly. Yeah. I mean, I'm I'm kinda worried that
we haven't talked about workenough, to be on you know what I
mean? Like, we obviously, in theworkshops, we talked a lot
about, like, how to get yourdream clients and stuff like
that, and, like, ever there'sbeen so many great workshops,
but I feel like you kind of justend up talking about, like,
anything really as well, andjust getting to know people.

(07:37):
And I think that's reallyimportant for your career, you
know, as a motion designer. Doyou feel like, you know, you
worked in London, you come tothese kind of events, you seem
to do a lot of traveling. Do youthink that's really had an
impact on your career

Hayley (07:50):
and the clients that you have? 100%. So, when I went to
the first camp, I was stillemployed full time. And I think
after I met so many people,especially because what I
specialize in is characters, andI use Maya or Cinema 4 d,
slightly better blender now, butlike a lot of people don't know

(08:13):
a lot of freelance characteranimators. So when I started
telling people that that's whatI do, it was like, oh, I've had
so many jobs that I've beenlooking for a cinema 4 d
character rigor or a characteranimator or something like that.
And I'm like, oh, yeah. Yeah.Here's my here's my email or my
well, this year I've hadstickers, so I've been giving
out stickers to everyone. Andit's kinda like on a I didn't

(08:35):
feel like I'm like, pleaseplease take my email or
whatever. It's been kind of likenatural that we're talking about
something else or I'm likegetting to know someone else.
To be honest, when I wentfreelance, which was the same
year that I went to the firstcamp, I was getting quite a lot
of emails, before I even wentfreelance asking my

(08:56):
availabilities and that was likekind of I don't know, heartfelt
that I was needed in some wayand it kind of also helped me go
freelance because, not not gonnalie, it is very scary. I never
thought I would go freelance. Ithought no one would ever hire
me because they don't know who Iam. I'm in my little, you know,

(09:16):
studio back back in Melbourne,you know, in some random time
zone, but thanks COVID. That'sone thing that you did that
remote work is so good.
But, like, it was always like afear of mine that, you know,
when when you work for yourselfand I'm very, very bad at
marketing myself. We talkedabout it last night. I find it

(09:37):
very intimidating doing the coldemails and I I feel like if I'm
gonna ask for work, I sounddesperate even though a lot of
people do that anyway, but Ithink it's an internal thing of
mine. So when I was seeingemails coming in, especially
from the US and the UK becausepredominantly that was where I
was going to all the events, itwas really good for me to have

(09:58):
the reassurance that I wasn'tgonna be basically unemployed.
Just branded as freelance, youknow?

Jess (10:07):
Yeah. So

Hayley (10:07):
yeah. I I highly recommend people like, I I teach
at uni and I'm alwaysencouraging even the I have a
lot of students that are soreserved. They're even scared to
ask me questions And I'm like,go to events. There's so many
like, in Melbourne, there's somany events. It's like, just go
and get out there, meet people,network.

(10:28):
It's like, you don't have to belike, I don't know, trying to
shield yourself out there, butjust have natural conversations.
And if someone really likes yourpersonality, they might be more
conversations. And if someonereally likes your personality,
they might be more inclined to,hey, that person was really
cool. I'd love to work with thembecause they're actually, like,
really laid back or they'rereally chill or they're really
funny or they're really, like,career driven. They might be
really good on some job thatcomes through.

(10:50):
So I'm not a studio owner oragency, so I can't say. But I
feel like that's the vibe that Iget talking to other people. So

Jess (10:58):
For sure. I think what was interesting about, you know,
like, people don't come here.They're not, like, giving out
their business card. You know?That's, like, one big bit of
advice.
There's, like, a lot ofstickers. It's kind of become,
like, a bit of a culture thinghere. But also, like, Nyssa, I
don't know whether I've got iton, You know, who we met, she
made some little bracelets, youknow, instead with her name on,

(11:21):
so like, you can remember whoshe is. And you're like, oh,
yeah. And she's like giving themout to everyone.
And I feel like stuff like thatis really smart. Maybe, like,
people won't think of thingslike that. You know, they think,
like, oh, I have to take abusiness card, and I have to,
like, be desperate in giving, abusiness card to everyone. But I
think just trying to go toevents and being a nice,

(11:42):
friendly person and and reallyjust trying to connect with
people on a personal level is,like, so incredible for your
career. Like, I I wouldn't havebeen invited here as well if I
didn't meet, you know, all thecamograph people at NAB and
stuff like that.
So like, it's worth, like,taking some trips. Like, I know

(12:02):
it's, for some people, it's notaccessible, but even in your
local area, you know, I think Ithink you can kind of get out
there and try not to be, like,afraid. So I just wanted to kind
of finally talk a bit about,like, you and your style, and
how you feel like that hasimpacted your career, because
you obviously do, like, 3 dcharacters. I don't know tons of

(12:24):
people who do what you do andkind of in in your style. So,
yeah, I just wanted you to talka little bit about that and if
you feel like that's reallyhelped you to get more jobs as
well.

Hayley (12:33):
I I've seen more people, especially online, and maybe
it's I I feel like maybe Blenderhas helped with that because it
is free. Like, the programs intheir prices, especially if
you're not a student, can bepretty limiting. So now that
I've seen a lot of people using,like, Blender and stuff, I feel

(12:54):
like I've seen more peoplegetting more excited about
characters. But I thinktraditionally, even, like, back
in I don't know. I'm not thatold.
So like, you know, cartoons backin the day, like, they were
well, originally, I I watched alot of stuff about the history
of like animation with cartoons,and I think the the kind of

(13:16):
western world have kind of madecartoons more childish, but I
feel like it's coming back infashion that cut character
design and and and all that kindof stuff. It is becoming more
like adult and not notnecessarily like, you know, not
safe for work stuff, but I meanlike in your brands and stuff
like that. Characters are morelike relatable, putting a face

(13:37):
or to a logo, that kind ofthing. So I feel like it's
becoming more of a bigger thingthat I don't own a business, but
a lot of people come to me andthey're like small businesses,
and they're like, I wanna have alogo because I think it's like
more approachable and people canlike link to a a character, a
face. And and I guess also ithelps that I'm very niche that I

(14:00):
can use many different programsto do the same thing.
So I'm very flexible with, allthe studios because when I speak
to some people, especially myartists, they usually just
specialize in one thing. WhereasI can do I only specialize in
characters because it's myfavorite thing, but I can, you
know, texture, model, look dev,rig, animate, you know, all the

(14:25):
jazz of just characters, andthat's what I absolutely love.
So I feel like when people findthat out, they're like, oh,
yeah. You could totally, like,come in with the workflow
without our team because theymight already be a designer or
they might already be ananimator or, you know, I can
kind of, like, merge between. Ithink I'm kinda lucky in that
way.
I don't know. But did thatanswer your question?

Jess (14:48):
I don't Yeah. I think so. It's like your own process and
your style, like, helps you tostand up. Yeah. I think it's
important.
Yeah. Well, do you wanna telleveryone, like, where they could
find out about more about youand and your work?

Hayley (15:00):
Yeah. So, on my Instagram handle is at
herrerasaurus. My website isherrerasaurus.work. You can find
basically anywhere like myLinkedIn. I even have Vimeo.
Like, do people use Vimeoanymore? I don't know. My
YouTube channel, that kind ofstuff. I don't have anything on
YouTube at the moment. Sorry,guys.

(15:21):
But, yeah, just shout out. I'vegot my email on there.

Jess (15:24):
Oh, yeah. Well, yeah, thanks so much for joining me. I
appreciate it, and it's beenalso wonderful tying out with
the account. Oh, hell yeah.Yeah.
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