32 - 85,000 swimming pools to the moon!

Rachyl and Jess are on FIRE today, to the moon I tell you!

This Week in Paid

Facebook's Power 5.  You know, you love it.  Or you don't know it, or you know it and hate it.  Either way, we got you covered as we talk about how this is turning into a weird religion and why you probably shouldn't give total control over to Mark Zuckerberg.

This Week in Organic - Brand Spotlight

We've got our eye on one brand that is killing it on multiple platforms.  Drum rolllllll - it's Kiwi Botanicals!  Their twitter is on point, they get it.  Same with IG.  Their Facebook... not even a thing, and ofcourse they got a TikTok.  

WARNING

It's all political now.  Rachyl breaks down how EVERYTHING is being flagged as political on Facebook and how you get authorization to deal with it.  Clients, media buyers, do this now, we'll wait.

The Social Spectrum (TM)

Paid social... organic social... like what's even the dif?!  Actually, a lot, and there is a lot of overlap too.  We break down precisely what each is good for and why we think brands seem to find this so confusing.

Finally

We bust out the rant wheel, but you will just have to tune into hear it.  Pssst... it's not about the latest Peloton ad.  We actually save that for the aftershow.