41 - Coronavirus: The New Normalicy

It's the topic you don't want to talk about but also want to talk about.... Coronavirus! We try to keep it positive tho!

This Week in Organic - COVID19

• Brands that haven’t adjusted their messaging seem out of place
  
• If you scheduled content - go check, we did this for clients and took stuff off air
  
• Some brand twitter is acting like authority rn, Guiness
  
• Being silent is better than being tone deaf - ok to post nothing
  
• Some brands leaning into social distancing/video - chipotle on zoom
  

This Week in Paid - Corona Virus

• Affecting industries differently - restaurant pulled spend but CPG came to us with a sow
  
• Don’t panic and pull adspend. Think about the new opportunities and new ways
  
• Changing process and business structure - to outlast hard times
  
• Prices are dropping. It’s a good time to get out there with new messages. Not just “we do curbside pickup” but something more creative. Book of the week delivery.
  
• Frame of mind is different now that we are in feed vs in store
  

12:00 Window of Opportunity

• New way of life. Some companies will be expanding/ramping up production. They need marketing to get their message out
  
• This presents new opportunities for agencies and media buyers to get involved
  
• CTA: be proactive to these companies and develop gameplan
  
• As the media expert you need to go to companies / your clients with ideas
  
• For examples: digital d2d for the census
  

Charging airpods every night - example of how we’re all experiencing new behaviors

And an ANTI-rant wheel for you.