April 29, 2020 • 33 mins
This Week in Paid - Taking out the trash
- Text tool - doesn't work
- Ad recall lift - new incremental results column
- Personal attributes policy - “you”
- Multicultural affinity targeting - Legit needs and ways to abuse (hard to count communities is legit for example). FB made affinity targeting to avoid discrimination but now it’s just weird broad interest targeting
This Week in Organic
- Sticky zoom behaviors - will these stay?
- Celebs joining calls, zoom bombing, zoom all day (Fable)
- Nonprofit zoom / webinar - tips for orgs
Long Form Social Video
- Can’t put the same thing on FB and YT. Have to be adapted
- FB assumptions - 1 sec view, no sound, scrolling fast
- YT assumptions - 5 sec view, sound on, primed for video
Mark as Played
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