Aqui eu discorro um pouco sobre como os assets de uma marca podem fazer toda a diferença no mundo de hoje. Não é mais sobre o que a marca vende mas sim, sobre como o conteúdo daquela marca chega até o consumidor e após isso, as vendas naturalmente devem ocorrer.
Eu, inclusive, dou o exemplo do Arena, que é um evento aqui da Adventures onde a gente reúne diversos players do mercado mas em nenhum momento a gente cita a companhia. Isso porque o intuito é gerar valor e não tratar de vender à qualquer custo.
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