065 - How Do I Convert More Monthly Donors?

Tired of the fundraising feast-or-famine cycle? December was amazing, but now it's January and donations have disappeared?

You know monthly giving could solve your revenue roller coaster, but there's one terrifying question keeping you stuck: What if your $1,000 annual donor becomes a $20/month donor instead? That's $760 less per year. The fear of losing overall revenue from your best supporters has you trapped in the campaign cycle, envying organizations with steady recurring income but afraid to risk what you have.

What You'll Discover

The game-changing insight: The most successful organizations don't convert annual donors to monthly giving - they ADD monthly giving alongside annual giving. Your $1,000 donor doesn't become a $600 monthly donor. They become a $600 monthly donor who ALSO gives $400 at year-end.

The 5-Step Monthly Giving Formula

• Strategic segmentation - Which donors to approach (and which to leave alone)
• The "addition not conversion" positioning that eliminates cannibalization fears
• The percentage formula - Ask for 10-20% of their annual gift as monthly support
• Content differentiation - Monthly giving for ongoing needs, campaigns for special projects
• Annual solicitation strategy for monthly donors that maximizes total value

Real Results You'll Hear

An environmental organization afraid of losing campaign revenue invited 200 engaged donors to ADD monthly giving to their annual support:

• 40% said yes to monthly giving
• Annual giving dropped only 10%
• Total giving increased 180% on average
• A $200 annual donor became a $360 total donor ($180 monthly + $180 annual)

Perfect For Animal Rescue (and Every Nonprofit)

Lisa from Austin gets specific strategies for positioning monthly giving as supporting daily animal care while campaigns fund facility expansion and special medical procedures. Learn the exact language that makes donors want to give MORE, not differently.

The Bottom Line

Monthly giving shouldn't replace your annual campaigns - it should create the stable foundation that lets your campaigns focus on growth instead of survival. When positioned correctly, monthly giving gives engaged donors what they actually want: more opportunities to help, not fewer.

Ready to escape the revenue roller coaster without losing your best annual donors? This episode gives you the exact formula that adds recurring revenue while protecting and even growing your existing annual gifts.

Stop choosing between monthly giving and annual giving. Start building both.