On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, […]
The post 389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences first appeared on Persuasion by the Pint.
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