PodCraft | How to Podcast & Craft a Fantastic Show
Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature real-life case studies from podcasters who've been there and done it. Whether you're just starting out or levelling up an existing show, Podcraft gives you the practical advice and honest insights you need to make it work.
Episodes
Can a podcast rooted in one city or neighbourhood really matter to listeners halfway across the world? Or should hyperlocal shows focus purely on the people right on their doorstep?
In this episode, we are joined by Cody from the Community Build Up podcast. Together, we dig into the tension between going deep on local stories and widening the lens to reach a bigger audience. You’ll hear how podcasters are using place-based content t...
What does it take to keep a podcast sustainable while still growing your audience? In this live coaching episode of Podcraft, Colin and Matthew sit down with Ellie and Will, hosts of Lively Minds: The UK Mental Health Podcast.
Together, they explore the origins of the show, the challenge of carving out a unique voice in a crowded mental health space, and why clarity around their mission matters so much. Ellie and Will share how the...
How do you turn your podcast audience into paying members? In this episode, Colin talks with Mike Morrison from Membership Geeks about the strategies podcasters can use to build successful memberships.
You’ll learn how to choose the right model for your show, whether that’s creating outcomes, fostering mastery, building connection, or offering resources. Mike shares real examples of podcasters who have grown six-figure memberships, ...
What can three years of data really tell us about how podcasts grow? In this episode, Jeremy Enns from the Podcast Marketing Academy unpacks the latest Podcast Marketing Trends report, exploring why growth is slowing for big shows but accelerating for independents, the growing role of video in podcasting, and whether social media really moves the needle. The discussion also covers the pull of algorithms, the power of strong show co...
Indy is creating a podcast for his online gardening club, Tender Shoots, aimed at listeners aged 65 to 100. His mission is to make the experience simple, welcoming, and accessible. No technical headaches, just great gardening advice.
The challenge is balancing ease of use with modern podcasting features like chapter images and detailed show notes. Indy is tackling this by streamlining the subscription process and guiding members on ...
There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-world case studies from ten successful independent podcasters?
Our recent survey suggested that only 1 in 4 indies monetize their content, despite the majority of them wanting to build some income streams.
So, on this epi...
Podcasting isn’t easy, but it doesn’t have to be complicated.
Figuring out who you want to reach and how you’ll serve them is hard work, but it’s the kind that truly moves the needle.
In 2025, we risk losing sight of that north star. Too often, clarity is traded for trends, and purpose is swapped for perceived expectations. Stay focused. The best podcasts still begin by serving real people, not chasing the algorithm.
On this episode, ...
Tomas Loucky, better known as Tommen, is an expert in growing an audience on LinkedIN, and has been growing his Podcast 'Produced By' there for the past year. With over 20,000 followers, he joins Colin to talk about building a personal brand, repurposing podcast content, and finding great guests through LinkedIn. They dig into how to strike the right balance between personal and business-focused posts, and why authenticity and expe...
If you're looking to gather genuine feedback from your podcast listeners, surveys can be a powerful tool. But only if people are willing to complete them.
In this episode of Podcraft, you'll learn how to create listener surveys that generate more responses and more meaningful insights. Whether you're collecting feedback for your own decisions or planning to share the results publicly, these tips will help you get it right.
Also menti...
What if the key to podcasting success isn't working harder, but working with more structure? More systems, more process. Many independent podcasters burn out trying to juggle content creation, editing, promotion, and everything in between. But there's a better way.
On this episode, Colin is joined by Layla Pomper, CEO of ProcessDriven. The pair explore how structured workflows can actually enhance, rather than hinder, your creative ...
Does your audience expect expertise or authenticity? On this episode, we're joined by Allan Tweddle of Small Investor Toolbox. He's published 13 episodes to date and has struggled with feelings of impostor syndrome, as well as early audience growth. Can we help him? Hit play to find out!
Resources Mentioned
We recently did a bit of a masterclass on titling your podcast episodes, based on our WHISPER TITLES framework. This framework applies to any type of content, too, not just podcast episodes.
We wanted to build on that in this episode and explore the delicate balance of crafting podcast titles that are engaging yet avoid the contemptuous label of clickbait. We'll delve into the importance of titles in capturing attention amidst a co...
You don’t need to look far to find a heated debate or surprising statistic about video in podcasting right now.
Video is killing podcasts! Video is saving podcasting! If you’re not doing video, what’s the point? It’s a lot.
Regardless of which side of the fence you sit on, there’s one thing I’m sure we can all agree on: Every show is different, and adding video unnecessarily c...
Since 2017, Podnews has been an essential daily briefing for podcasters and industry folks who want to keep their finger on the medium’s pulse.
But this newsletter and its companion podcast aren’t just brilliant sources of news, data, and analysis – they also make for a fantastic case study of creating content consistently over a long period of time.
In this episode of Podcraft, I caught up with James Cridland, the one-man operation ...
In this final episode of the SCALE framework series, we dive into the last two powerful growth strategies: Live & In-Person events and Email & Engagement tactics. Drawing from our recent experience at the London Podcast Show, we share how speaking at events, running booths, and recording vox pops can build genuine connections with your audience.
We also explore nine proven email marketing and engagement strategies that turn ...
Video takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits of pure audio?
We spoke to a bunch of kind and patient people at The Podcast Show London who were happy to share their thoughts.
As part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility. The episode also explores using low-cost merchandise as a marketing tool, rather th...
We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework.
- S – Syndication
- C – Communities & Collaboration
- A – Advertising & Paid Promotion
- L – Live & In-Person
- E – Email & Engagement
On this episode, we start with S for Syndication.
Syndication is all about getting your podcast in front of as many ears as possible. Start by submitting your show to big platforms like Apple ...
Vicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life, recently celebrated her five-year podcasting anniversary. On this episode, Vicki shares her journey from launching during the first week of lockdown to building a successful show with a dedicated audience.
Starting a Podcast During Lockdown
Vicki launched her podcast right as the UK entered lockdown in 2020, which presented unique challenges a...
We dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, and being scared to share your ideas.
On this episode, we'll break down why clarity beats inspiration, how small rituals and voice memos can kickstart your creative flow, and why documenting your journey publicly builds confidence and an audience. From AI tools like VoicePal to the power of...
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