PodCraft | How to Podcast & Craft a Fantastic Show

PodCraft | How to Podcast & Craft a Fantastic Show

Let's talk about how to start a podcast, and how to grow your audience from there! This show takes you from novice podcaster to confident broadcaster. We talk all about the brilliant world of Podcasting – teaching you how to make, grow and monetise a great show. In this podcast I cover the full range of Podcasting skills, looking at: Podcasting Equipment – what microphones to buy, when to get a mixer, how to set it all up. Podcasting Techniques – recording interviews, recording outside events. Podcast Editing – what software to use, how to create the best audio possible. Podcast Promotion – how to grow your audience, how to market your brand. Podcast Planning – scripting, episode planning, topic generation. Podcast Monetisation – how to make money out of your broadcast without turning off your audience. And more – podcasting environments, events, speaking skills.I'll be bringing on guests from popular podcasts, talking to novices and experts alike, and generally helping you to create the best podcast possible. If you have any suggestions for future episodes, or feedback on the podcast, get in touch on twitter at @thepodcasthost or through the website at The Podcast Host

Episodes

June 21, 2022 23 min

Kay is the co-host of the In Da Trenches Podcast and asks about optimising their name, outline, and theme. 

Sometimes it helps to take a step back and look at the bigger picture of your podcast, asking questions such as:

  • What’s its purpose?
  • Who’s it for?
  • What does success look like for me?
  • You can then start to work backwards from these.

    Another very useful exercise is to use our free Podcast Planner Tool.

    And we have thorough guides on...

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    Laurent of the Puissante Panoplie podcast asks us about breaks between seasons. He feels that these can halt his momentum, and make him feel a bit like a headless chicken, jumping from task to task with no real plan in mind. Once the break is over, Laurent adds, he feels anything but rested or organised going into his new season.

    On this episode, we talk about ways to better structure your breaks in between seasons. We also cover t...

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    Our question this week comes from Teresa of the Homeschool Mama SelfCare Podcast. Teresa's asking us about the optimal position of podcast ads so as to optimise their impact and minimise the chance of them annoying the listeners. 

    On this episode, we cover:

  • Is there a "right" time to play a podcast ad
  • The difference between pre, mid, and post-roll ads
  • The difference between pre-recorded and host-read ads 
  • How you can make ad...
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    On this new season of PodCraft we're going to be answering your podcasting questions. Here's how to submit yours!

    This time around, we have a question from Brooke of Let's Talk Art With Brooke.

    Brooke has been podcasting for six years and as well over 200 episodes, but is concerned with lack of audience growth.

    This is a big question in and of itself (so big, in fact, that we actually wrote a book about it). But we find...

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    It's part two of our dive into the Podcaster Cares Survey data. This time around, we're talking NFTs, measuring success, social media, loudness, and bitrates.

    We also take a look at some interesting differences between podcasters of five years or more, and folks who've been doing it less than five years.

    Podcasters of 5 years or more have stronger opinions on Apple Podcasts and RSS Feeds

  • 67.5% of the 5 years or more group...
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    The more podcasting grows, the more people talk about it. Some of it is genuine news, and some of it is gossip or clickbait. Rather than waste your time with articles about irrelevant topics, we want to know what the average podcaster cares about most.

    So, we put up a survey and invited our entire audience to take part through the blog, email and social. We offered a few prizes to say thanks, including a 1st prize gift voucher and a...

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    Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about choosing a format for your episodes.

    The format you choose is really personal, and depends on who’s involved. If it’s just you, you’re not doing a co-hosted show any time soon, for example.

    None of this is set in stone, either. So whilst it’s good to have an ‘average’ format, so your listeners know what to expect, ...

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    Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

    And on this episode, we’re talking about niches (nitches?) and narrow topics.

    There’s a bit of a misconception in podcasting that, the wider and more open your topic, the bigger your audience will be.

    I know, it makes sense because covering lots of ground means there's loads more people who might be interested in your show.

    The reality, though, is that ...

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    Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about giving your audience a no-brainer reason to listen.

    This, my friend, is all about supplying value in your very own unique way.

    But what does that actually mean?

    Well, let’s take the example of our personal trainer, I mentioned last time. If they’re serving up content that helps their listeners to, let's say, com...

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    Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re asking a big question: Who are you making your podcast for?

    The thing is, unless you know exactly who you’re making your show for, and why you’re doing it, you’ve got no chance of growing an audience.

    Let’s imagine a personal trainer who’s making a health and fitness podcast to market their business. Their target audience might be p...

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    Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.

    And on this episode, we’re asking the question “Why?”

    Why do you want to make a podcast?

    Are you a freelancer?  A business? Or working for a company? Whatever you do, you'll know that podcasting's a great way to build trust and authority. Plus, of course, give your customers or your audience a whole bunch of valuable and entertaining content.

    The ot...

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    April 1, 2022 30 min

    Daily podcasts are a lot more common than they used to be. You might find the thought of running one appealing but also think to yourself "there's no way I'd have time to podcast every single day". Well, the good news is that you don't have to. 

    You can actually create a short sharp 1-2min episode a day podcast in only a few hours a week. We've found that the scripting, recording, production, and publishing t...

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    We talk a lot about audience growth in our articles. In fact, promotion and growth is the number 1 thing podcasters struggle with, according to our recent podcaster problems survey

    One of the tips we've recommended for years is to see the other podcasters in your space as collaborators, rather than competition. Cross-promotion is a great example of the old saying "a rising tide lifts all boats". After all, this medium ...

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    There's no shortage of things to focus on when it comes to planning, launching, and running your own podcast. 

    From buying the right mic and choosing a hosting platform, to coming up with a show name and sorting out your cover art, these all fall under the umbrella of "podcasting". But all podcasting tasks aren't created equally. Some of the things you do can have a huge impact on your show's success, whilst othe...

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    In this episode of Podcraft, Matthew and Colin talk about podcasting and parenting. They discuss the joys of being a new dad, from early morning buggy walks, to "having a good moan" about one's kids.

    Brought to you by Alitu: The Podcast Maker and The Podcast Host Planner

    Parents always think they’re organized and resilient. The same's true for podcasters. Kids are unpredictable, and podcasting can be the same way. Th...

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    Podcasting news has been hard to keep up with this past year or so. Each week seems to bring a new development in the Apple Vs Spotify saga, a new "must use" tool or platform on the market, or a company buying another company for multiple zillions.

    In this episode, we have a chat about what all of this actually means for the average podcaster.

    It can be hard to keep up with all of this stuff, after all. You can start to thi...
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    Check out the full book - Podcast Growth: How to Grow Your Podcast Audience 

    Audiograms combine images, text, and audio to create a social media post. they are as memorable and attention-grabbing as video, without being as time-consuming or data-heavy. WNYC created an open-source code to accomplish this means of podcast promotion, and there are other options available to you now, too. 

    Type: Short Task

    Time Required: One hour

    Podcast L...

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    Check out the full book - Podcast Growth: How to Grow Your Podcast Audience 

    Overcast is one of the most popular podcast listening apps in the world today. And with good reason – it's a superb app, packed with useful features.

    Overcast is built for podcast listeners. But, they also provide the tools for podcasters to advertise their shows in the app. These ads appear as unobtrusive little banners, which the app’s users see at the...

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    Check out the full book - Podcast Growth: How to Grow Your Podcast Audience 

    When you’ve published a decent amount of episodes, you might consider re-writing your scripts and notes from each one into an ebook. You can give this away as an incentive to people who contribute to you through a fundraising campaign, or as a reward for signing up for your mailing list. You can even publish it and offer it for sale through Amazon’s self-pu...

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    Check out the full book - Podcast Growth: How to Grow Your Podcast Audience 

    Podcast-themed beer mats or coasters! This is a “helpful” way of distributing your podcast logo or branding around pubs and bars in your area. A little cardboard coaster is a useful thing in these places. They help keep the table dry, and some folks even collect them. If your design is intriguing enough, a person resting their glass on one may pull out thei...

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