Email Marketing Best Practices Straight from Santa's Workshop

Effective email list management demands a systematic approach. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney breaks down essential email marketing best practices through a creative North Pole analogy. She explains how businesses often chase new prospects while overlooking opportunities within their existing database.  McKinney unveils a data-driven approach to email marketing B2B lead generation, from processing bounces to strategic database maintenance. Her framework combines analytical insights with human intelligence, bringing together email marketing KPIs and invaluable team insights about subscriber relationships. She demonstrates how face-to-face interactions inform digital strategy, transforming routine list maintenance into a powerful tool for business growth. "Just as Santa doesn't need new chimneys to deliver more presents, businesses often don't need new lists to generate more revenue," McKinney explains. "They need clean lists that are meaningful… the magic really lies in reconnecting with those who already know and love you." Through strategic nurture campaign development, McKinney shows how organizations can revitalize their email lists. Her research reveals that while 25% of email lists contain inactive contacts annually, companies can recover up to 14% of these subscribers through targeted re-engagement efforts within 12 months - proving that the real opportunity often lies within existing databases. And for more information on email marketing best practices, click here for a comprehensive guide. Sponsors: Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates) Ever feel like your marketing plan is just... meh? You've got all the pieces, but are they really working together?  We often find that even when companies are doing the right things, they may not be doing them in the right order. The result is, well, no results. Want to effectively evaluate your marketing efforts and gain clarity on your next strategic move?  Take our Marketing Assessment Quiz today and discover exactly where you stand – and where you could be going – in just minutes.