What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney takes you on a conference flyover of Greenbook’s IIX EU Amsterdam conference floor. She conducts interviews with 20 industry leaders, giving you an earful of their thoughts on everything from AI implementation and global data collection to keeping the human in the loop with AI tools and the changing landscape of market research technology. These conversations reveal how the industry is adapting to new challenges while maintaining focus on data quality and human-centered insights.
The discussions highlight a significant shift in how research professionals approach AI integration, with most emphasizing hybrid models that combine artificial intelligence with human expertise rather than full automation. Leaders from companies like Quest Mindshare, Panolplai, and Rival Technologies share how they're building global communities, ensuring data quality across markets, and creating more engaging research experiences that combat survey fatigue while delivering actionable insights.Regarding the use of AI in your research process, Shafeeq Shajahan from Streetbees explains. "Trust your strategists because they will be the ones guard-railing the output."
The conversations also reveal how the industry is grappling with global expansion challenges, from navigating cultural sensitivities in different markets to managing customs regulations for product testing. Translation experts and data collection specialists emphasize that successful global research requires more than just linguistic translation—it demands cultural adaptation and understanding of local regulations and social norms.
If you want to connect with the professionals featured in this episode, their LinkedIn profiles are linked below. If you do decide to connect, let them know Little Bird Marketing sent you their way: Steve Pendrell, Shafeeq Shajahan, Tasneem Dalal, Salma Nosseir, Riga Rezay-Strassburg, Nancy N. Hernon, Mike Ostrowski, Michael Steinberg, Kit Wiggin, Michael Vincent, Ed Staples, Dan Foreman, Joseph Wylie, David Bailey, Charlotte Kiddle, Brigette Small, Andrew Reid, Esther Marchetti, Martha Llobet and Julia Polakova.
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