Why Data-Driven Is a Trap

Jason sits down with Sebastian Wernicke, data scientist and author of Data Inspired: Building an Organizational Culture of Inquiry for Lasting Transformation, to talk about why "data-driven" companies so often end up trapped inside what they already know instead of discovering what their customers actually need. They get into the sports car company that ignored its own sales numbers, the one question that reveals whether your company can actually handle being wrong, and how Jason's own newsletter taught him he'd built himself a very comfortable cage. Timestamps 0:00 The Hit Song Formula That Failed  0:27 Welcome to Problem Solvers  0:38 Why a Song About Pop Music Matters to Your Business  2:45 Meet Sebastian Wernicke, Author of Data Inspired  3:06 Why Data Feels Like Comfort (And Why That's a Trap)  4:52 Two Ways to Use Data: Optimization vs. Innovation  5:06 Google's "50 Shades of Blue" Experiment  6:38 Data-Driven vs. Data-Inspired, Defined  7:46 The Sports Car Company's Weird Stereo  10:25 How Do You Know Which Outlier to Trust?  13:19 Use Data to Support a Bold Guiding Policy, Not a Safe One  14:20 The Medical Device Company's Real Diagnosis  16:29 Jason's Own Data Trap: A/B Testing His Newsletter  20:59 Error Reduction vs. Loss Aversion  22:24 Can a Junior Analyst Challenge the Boss in Your Company?  26:03 The Book: Data Inspired Learn more about your ad choices. Visit megaphone.fm/adchoices