The old saying about advertising is that you know you're overspending by 50%, you just don't know which 50% to cut.
Measures of opens and clicks are interesting, but they only give you limited information. What you need is a way to accurately measure which ads are working and be able to tie those ads directly to revenue. Enter Kevin LeSage and Searchlight. Kevin grew up in our industry helping his Plumber Father as a kid. After college Kevin worked in digital marketing and analytics. Then he returned to our industry to help his Dad and other Residential Service companies. Would you like to know which of your ad campaigns works best for you, and which ones are ineffective? Of course you would! Would you like to know how Searchlight does this? This is information you need to know!
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