Four years later I get another chance to interview the amazing Lori Stickling! Lori and her husband Delayne own Covenant Plumbing in Bloomington, Illinois. Four years ago I interviewed Lori shortly after they joined Service Nation Alliance and were in the early stages of changing their business. So, what happened? I'm happy to report they've grown substantially. How did they do it? Listen and learn! Please note: the first interview with Lori is episode 70. It has a lot of the background information about Lori, Delayne, and Covenant Plumbing. In this episode you'll hear:
- How much Covenant grew
- Their significant changes to marketing
- How Covenant Plumbing finds great employees
- Business books that Lori recommends
- Rebranding
- The influential people in her life
- The advantage of being in great networks like Service Nation Alliance and The Rotary
- Advice
- The future for Covenant Plumbing
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