In today’s polarized political climate, companies are facing an increasingly complex challenge: how to navigate Americans’ diverse and contrasting beliefs. With a new presidential administration now in place, businesses are grappling with whether to step up involvement, stay quiet about social impact initiatives, or even scale back. The latest research from Carol Cone ON PURPOSE and The Harris Poll offers insights into the American public’s evolving expectations for corporate purpose.
We invited Wendy Salomon and Charlie Spinale from The Harris Poll to discuss the new research alongside host Carol Cone. With nearly half of Americans saying companies should take a larger role in social issues under the new administration, Salomon, Spinale, and Cone share recommendations for how companies can advance progress for authentic social issues. With these research insights, companies can navigate the fine line between action and overreach, fostering trust and driving societal impact in a way that unites rather than divides.
Listen for key insights on:
- Why mental health is a top priority, and the role companies can play through policies, resources, and supportive workplace cultures.
- Why caring for seniors is a key issue for employees, consumers, and communities and how companies can address these concerns.
- The importance of engaging thoughtfully and how to avoid generic proclamations and instead focus on actionable initiatives that reflect a company’s values.
Resources + Links:
- Wendy Salomon’s LinkedIn
- Charlie Spinale’s LinkedIn
- Sustainable Brands: Corporate Purpose in a Post-Election US: A Call for Continued Leadership
- EPiQ: Employee Purpose iQ
- (00:00) - Welcome to Purpose 360
- (00:13) - Harris Poll and CCOP Research
- (01:55) - Meet Wendy and Charlie
- (02:44) - Wendy’s Background
- (03:33) - Charlie’s Background
- (04:33) - Methodology
- (06:28) - First Major Finding
- (08:09) - Breaking Down Segmentation
- (10:48) - What to Support
- (13:06) - Health and Wellbeing
- (18:09) - Political Gap
- (20:38) - A Longer View
- (21:59) - Other Recommendations
- (26:00) - Last Thoughts
- (29:01) - Wrap Up
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!