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May 13, 2025 โ€ข 6 mins
Are market reports sending you mixed signals? Learn how to cut through the noise and identify the fundamentals that actually matter for real estate investing. In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, walks you through the pitfalls of relying on conflicting data when evaluating multifamily markets. Using real examples from recent rent growth and job growth reports, she reveals a practical framework for identifying markets with true long-term potential. Key takeaways: - Why high rent growth alone can be misleading without corresponding job or population growth - How to use net migration trends to confirm true housing demand - The importance of stress-testing the development pipeline to assess future supply risk - Why apartment absorption data often tells a more reliable story than headline reports - Three markets currently demonstrating strong fundamentals: Dallas-Fort Worth, Phoenix-Mesa-Chandler, and Atlanta-Sandy Springs-Alpharetta - A simple methodology to cross-check data across multiple sources and make informed, confident investment decisions - If you're overwhelmed by conflicting data and want to sharpen your market selection process, this episode offers clear insights and practical tools to help you move forward with clarity.ย  Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Credits Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening music: Pomplamoose *๐˜‰๐˜ญ๐˜ถ๐˜ฆ ๐˜“๐˜ข๐˜ฌ๐˜ฆ ๐˜Š๐˜ข๐˜ฑ๐˜ช๐˜ต๐˜ข๐˜ญ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜ช๐˜ฆ๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ข๐˜ค๐˜ค๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ต๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ด ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ. ๐˜›๐˜ฉ๐˜ช๐˜ด ๐˜ช๐˜ด ๐˜ฏ๐˜ฐ๐˜ต ๐˜ข๐˜ฏ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ญ๐˜ญ ๐˜ข ๐˜ด๐˜ฆ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ต๐˜บ ๐˜ฐ๐˜ณ ๐˜ข ๐˜ด๐˜ฐ๐˜ญ๐˜ช๐˜ค๐˜ช๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ญ๐˜ญ ๐˜ข ๐˜ด๐˜ฆ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ต๐˜บ. ๐˜—๐˜ญ๐˜ฆ๐˜ข๐˜ด๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ด๐˜ถ๐˜ญ๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜Š๐˜—๐˜ˆ, ๐˜ข๐˜ต๐˜ต๐˜ฐ๐˜ณ๐˜ฏ๐˜ฆ๐˜บ, ๐˜ข๐˜ฏ๐˜ฅ/๐˜ฐ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ง๐˜ช๐˜ฏ๐˜ข๐˜ฏ๐˜ค๐˜ช๐˜ข๐˜ญ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ด๐˜ฐ๐˜ณ ๐˜ณ๐˜ฆ๐˜จ๐˜ข๐˜ณ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ถ๐˜ช๐˜ต๐˜ข๐˜ฃ๐˜ช๐˜ญ๐˜ช๐˜ต๐˜บ ๐˜ฐ๐˜ง ๐˜ข๐˜ฏ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฃ๐˜บ ๐˜บ๐˜ฐ๐˜ถ. Learn more about your ad choices. Visit megaphone.fm/adchoices
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