“Marketing is an exchange of value between company and consumer“
Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer.
During Part 1 of our discussion we explore:
- What is marketing?
- Identifying unmet needs in the marketplace
- Collecting data
- Assimilating that back to your brand and delivering it to your consumers
- What is a brand? And where does it live?
- The impact of the brand is in the minds of the consumers
- What gives a brand power
- The importance of how you make the consumer feel
- How to find more of your ideal clients
- Not limiting your market before your brand is established
You need to think about marketing, branding, and your perception in your clients' minds and Dr. Matt Johnson is here to help.
And stay tuned for Part 2 on July 9th, where we dive deeper into differentiation, the 4 P’s of marketing, and how to leverage AI to drill down your messaging.
Matt’s website: https://www.neuroscienceof.com/
Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog
Get Matt’s books Blindsight and Branding that Means Business
To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.