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September 5, 2025 43 mins
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This episode is all about transformation: how coaching, mindset shifts, and strategic decisions can take a shop from survival mode to real growth. Matt Wagg opens up about his journey from being coached by Bill Haas to becoming a coach himself, and the lessons learned along the way about leadership, profit, and purpose.

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Key Takeaways:

  • Coaching Works: It paid for itself almost immediately and pushed Matt into changes that fueled growth.

  • Listen for Real: True success starts with listening, not just to reply, but to understand.

  • Differentiate Everything: Even oil changes can be a premium service when properly communicated.

  • Profit Fuels Growth: Embrace profitability to invest in tools, reward your team, and scale.

  • Owner’s Mindset: Step out of the bays and into leadership with a clear job description.

  • Leadership = Responsibility: Owners carry the weight of their team’s livelihoods—accountability matters.

  • Teaching to Learn: Coaching others deepened Matt’s own understanding and perspective.


And this is only Part 1! Next time, we’ll dive into systems—because “systems win wars.”

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