HOW MANY TIMES SHOULD YOU CONNECT WITH A LEAD with Kory Angelin

Have you ever wondered how many times you should reach out to a potential member? Although it is important to understand how and when you should reach out to leads, it is also just as important to understand what your message should be. Whether it be phone, text or email, your messaging is just as important as how many times you are reaching out. In fact, I find that most of the time your actual conversation with a lead is different than your voicemail, email or text message. Generally speaking you want to have about 8-12 touchpoints with any lead. It is also about making sure that your messaging is all about the customer and less about your product/service. If a customer only hears what you have to offer they might feel like you are like you are just trying to sell them. You should make every touchpoint about the customer's "why" and their goals. Always remember, that the reason why a person joins a gym is to reach a goal.