How do you build loyalty with a million customers—and their dogs?

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April 21, 2025 • 15 mins

In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging. 🔹 Key Topics & Timestamps [01:00] Kristen’s 7-year journey at Bark [03:00] Shopify migration: Enhancing customer experience [06:00] Personalization through data: breed, toy preferences, allergies [08:00] Cohort curation: birthdays, football fans, Halloween lovers [10:00] Retail expansion and what’s next for Bark [13:00] Bestsellers and Kristen’s favorite product 🎧 Tune in to hear how Bark is transforming D2C e-commerce with heart, humor, and serious tech smarts. 🔗 Join the community or apply to be a guest: www.globalretailleaders.com

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}How do you build loyalty with a million customers—and their dogs?