All Episodes

April 21, 2025 • 15 mins
In this RETHINK Retail episode, host Shannon Flanagan chats with Kristen Elmer, VP of D2C Sales at Bark, about how the brand behind BarkBox uses data, personalization, and lifestyle-driven merchandising to keep tails wagging. 🔹 Key Topics & Timestamps [01:00] Kristen’s 7-year journey at Bark [03:00] Shopify migration: Enhancing customer experience [06:00] Personalization through data: breed, toy preferences, allergies [08:00] Cohort curation: birthdays, football fans, Halloween lovers [10:00] Retail expansion and what’s next for Bark [13:00] Bestsellers and Kristen’s favorite product 🎧 Tune in to hear how Bark is transforming D2C e-commerce with heart, humor, and serious tech smarts. 🔗 Join the community or apply to be a guest: www.globalretailleaders.com
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.