How Nēmah Builds a Cult-Favorite Skincare Brand for Moms

In this RETHINK Retail episode, host Aliyah Flowers sits down with Madison Lee, CEO of Nēmah, to explore how this fast-growing perinatal skincare brand is redefining beauty, trust, and community for modern mothers. 🔹 Key Topics & Timestamps [00:52] The meaning behind “Nēmah” and its deeply personal origin [01:47] Building a brand for one of life’s most emotional journeys [03:35] The power of minimalist packaging and clean-girl aesthetics [05:04] Why education, transparency, and trust drive skincare loyalty [06:34] Ambassador-led growth and the future of influencer marketing [09:05] Rethinking ROI: Why loyalists beat one-time influencers [11:27] Using segmentation to build customer loyalty and relevance 🎧 Tune in to learn how Nēmah is turning skincare into storytelling—and building a brand that truly sees its customers. 🔗 Join the community or apply to be a guest: www.globalretailleaders.com