Ready-to-Eat: Data-Driven Growth at WeCook

Renee Hartmann chats with Jean-Sébastien Crevier, VP of Sales and Marketing at WeCook, live from Shoptalk Europe in Barcelona. Jean-Sébastien shares how WeCook is scaling Canada’s ready-to-eat meal space through data-first strategies, predictive churn models, and a no-gimmick approach to loyalty. Learn how his team balances growth with profitability, what really works in paid vs. organic social, and how AI is reshaping their marketing ops. Join the conversation with our global retail community at www.globalretailleaders.com