March 5, 2025 ā¢ 17 mins
How do you scale a retail brand without losing the personal touch?
On this episode of RETHINK Retail, we chat with Karrie Helm, Director of Stores at Evereve, about how the brand scaled from a boutique experience to over 100 stores nationwide while keeping its values-driven, customer-first approach intact.
š¹ The secret to Evereveās loyal customer base
š¹ How stylists create real connections with shoppers
š¹ The role of subscriptions & digital commerce in modern retail
š
Key Topics & Timestamps:
[00:00] Welcome to RETHINK Retail
[01:15] Carrie Helmās journey & EverEveās beginnings
[04:10] Growth from boutique retail to a national brand
[08:30] The key to Evereveās styling experience
[12:45] Balancing online and offline customer relationships
[17:20] Subscription services & their impact on retail growth
[22:05] Leadership, team culture & customer loyalty
[27:40] Whatās next for Evereve?
[30:00] Final takeaways
š§ Listen now to discover how Evereve is redefining the in-store experience for the modern shopper.
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