Episode 146: Alisa Rose's Journey to Opening a Boutique Fitness Studio

Dr. Jon Herting and special guest Alisa Rose discussed Alisa's 11-year-long journey of entrepreneurship in the fitness industry. She began Art Fitness in North Wilmington eleven years ago with the aim of creating a unique, intimate experience for its members that focused on both physical and mental health. Alisa believes that she has created something special over these years and is looking forward to the new horizons her business is taking on.

Success is not something that happens overnight, it is a journey that takes time, dedication, and consistency. For Alisa Rose, the founder of Art Fitness in North Wilmington, Pennsylvania, success was a journey that has taken 11 years to build. Alisa comes from a corporate background, and she noticed that people in the corporate world often gain weight and their weight fluctuates. She wanted to create a fitness studio that focused on the personal touch and cared more about the overall health of its members. Alisa did her research and found that what was missing in the fitness industry was a boutique-style fitness studio that was not crowded and had a community atmosphere. Alisa wanted to target individuals who felt out of place in a normal gym, who hated the crowds, and who wanted to go somewhere where they felt comfortable and could relate to other individuals like themselves. Her mission and goal were to meet people right where they are and help them live fuller, more active life. At Art Fitness, Alisa focuses on one-on-one training, post-rehab, and video. She creates connections for clients so they can come out of the rehab process in the most optimized way possible.