E118: Estrategia de precios en modelos de suscripción

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February 26, 2021 • 22 mins

El precio es una de las cosas más importantes y más difíciles de lograr porque es la forma en la que tus usuarios se acercan y pagan por el valor de tu producto. No existe una forma única para definir el precio de un producto SaaS. En este episodio analizamos las posibles variables que te pueden acercar al precio correcto. Hablamos de por qué producto y growth van muy de la mano, la utilidad del benchmarking y explicamos en qué consiste la estrategia de precios basada en el uso y en el valor del producto. Además de todo esto también comentamos cambios en el comportamiento del usuario hacia verle valor a funciones premium, la importancia de la investigación de usuarios para establecer el pricing y ponemos algunos ejemplos de modelos de precios en SaaS.

Estos son los enlaces a los temas de los que hemos hablado:

Pricing Transformations In 2021: https://openviewpartners.com/blog/pricing-transformations-2021/#.YDVIbpP0mfU

19 SaaS Predictions For 2021 and Beyond: https://openviewpartners.com/blog/2021-saas-trends/#.YDY81pP0nOQ

Blog de Reforge: https://www.reforge.com/blog

data driven vs. data informed: https://andrewchen.co/know-the-difference-between-data-informed-and-versus-data-driven/

Atlassian Marketplace: https://marketplace.atlassian.com/

Value-Based Pricing: https://www.youtube.com/watch?v=npadtGFiCGA

Steps We’ve Taken to Price Our SaaS Startup Based on Value: https://www.indiehackers.com/@yaroslav_lehenchuk/steps-we-ve-taken-to-price-our-saas-startup-based-on-value-a8b490b352

Snowflake: https://www.snowflake.com/blog/how-usage-based-pricing-delivers-a-budget-friendly-cloud-data-warehouse/

5 Mind-Blowing Things We Learned About Our SaaS Price Model: https://www.process.st/saas-price-model/

Pricing de Airtable: https://airtable.com/pricing

Síguenos en Twitter:

Danny Prol: https://twitter.com/DannyProl/

Claudio Cossio: https://twitter.com/ccossio

Estamos en todas estas plataformas:

Apple Podcasts: https://podcasts.apple.com/ca/podcast/saas-product-chat/id1435000409

ListenNotes: https://www.listennotes.com/podcasts/saas-product-chat-daniel-prol-y-claudio-CABZRIjGVdP/

Spotify: https://open.spotify.com/show/36KIhM0DM7nwRLuZ1fVQy3

Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS8zN3N0Mzg2dg%3D%3D&hl=es

Breaker: https://www.breaker.audio/saas-product-chat

Web: https://saasproductchat.com/

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}E118: Estrategia de precios en modelos de suscripción