Cuando un usuario navega por un sitio web, esa sesión del navegador genera eventos que necesitan ser registrados, validados, enriquecidos y almacenados. Las plataformas de recopilación y enrutamiento de datos sirven precisamente para almacenar estos eventos y la analítica que generan estos usuarios. La herramienta más conocida en esta categoría es Segment, pero últimamente han entrado a competir otras soluciones como RudderStack o Snowplow que pueden ser alojadas en los propios servidores proporcionando mayor flexibilidad. En este episodio se realiza un análisis explicando qué hacen de estas soluciones de enrutamiento de datos tan especiales para la comunidad de desarrolladores.
Estos son los enlaces a los temas de los que hemos hablado:
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