In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.
Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever.
We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs?
Erik also shares his successful lead nurture program example. And I've shared one too.
All this and more in this episode with Erik.
Connect with Erik on LinkedIn - https://www.linkedin.com/in/eriknewton/
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