Cornell Hospitality Quarterly - Identifying the Attributes of an Effective Restaurant Chain Endorser - Sage Business & Managment

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Cornell Hospitality Quarterly - Identifying the Attributes of an Effective Restaurant Chain Endorser

February 28, 2011 • 6 mins

Glenn Withiam talks to Vincent Magnini about his article, "Identifying the Attributes of an Effective Restaurant Chain Endorser" published in the May 2010 issue of Cornell Hospitality Quarterly.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Cornell Hospitality Quarterly - Identifying the Attributes of an Effective Restaurant Chain Endorser