In its simplest sense, cold-calling is reaching out to someone by phone who may not know who you are. Is it still relevant in today's sales world? According to Kristie Jones, yes, cold-calling still has a place. It still gives you the ability to create a human connection. But how do you master cold-calling? Kristie shares the art and science of cold-calling to kick off our newest series.
Outline of This Episode
- [0:58] Kristie's definition of cold-calling
- [1:25] The art and science of cold-calling
- [2:34] How Kristie prepares for cold-calling
- [5:10] The most effective way to capture interest
- [6:26] How to keep a cold call engaging
- [8:31] Tools and technology to leverage
- [10:20] Kristie's top cold-calling dos and don'ts
- [12:00] How Kristie overcomes cold-calling objections
Resources & People Mentioned
Connect with Kristie Jones
Connect With Paul Watts
Audio Production and Show notes by
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