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April 17, 2024 16 mins

In its simplest sense, cold-calling is reaching out to someone by phone who may not know who you are. Is it still relevant in today’s sales world? According to Kristie Jones, yes, cold-calling still has a place. It still gives you the ability to create a human connection. But how do you master cold-calling? Kristie shares the art and science of cold-calling to kick off our newest series. 

Outline of This Episode

  • [0:58] Kristie’s definition of cold-calling
  • [1:25] The art and science of cold-calling
  • [2:34] How Kristie prepares for cold-calling 
  • [5:10] The most effective way to capture interest 
  • [6:26] How to keep a cold call engaging 
  • [8:31] Tools and technology to leverage 
  • [10:20] Kristie’s top cold-calling dos and don’ts
  • [12:00] How Kristie overcomes cold-calling objections

Resources & People Mentioned

Connect with Kristie Jones 

Connect With Paul Watts 

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