Commitment to creating content consistently is key when it comes to a LinkedIn profile that sells. Those who successfully build followings share original and compelling content with a unique point of view. Andy shares how he built a following of over 150,000 people in this episode of Sales Reinvented.
Outline of This Episode
- [1:00] Why a compelling LinkedIn profile is important
- [1:52] It's your content that attracts potential buyers
- [5:38] How to tell your professional story on LinkedIn
- [7:53] Balancing professionalism and personality
- [9:23] How often to update your LinkedIn profile
- [11:30] Tools to improve your LinkedIn profile
- [13:39] Andy's top LinkedIn profile dos and don'ts
- [18:45] How consistent content creation built Andy's brand
Resources & People Mentioned
- How to Sell through LinkedIn by Mike Schultz
- Shield Analytics
- Justin Welsh's LinkedIn Course
- ChatGPT
Connect with Andy Paul
Connect With Paul Watts
Audio Production and Show notes by
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