Cold-calling is the fastest way to build rapport and get answers—if you know what you're doing. If you're still struggling with cold-calling and feeling ineffective, Tom Bertrand has some great strategies you can quickly learn to transform your results. Sometimes, it takes doing the unexpected to get the results you're looking for. Listen to learn more.
Outline of This Episode
- [1:02] What is cold-calling? Is it still relevant?
- [1:16] The art and science of cold-calling
- [2:01] How Tom prepares for a cold-calling session
- [3:30] What are hooks and triggers?
- [4:31] Effective opening lines and techniques
- [5:34] How to keep the conversation engaging
- [7:30] Tools, technology, and metrics
- [9:27] Tom's top cold-calling dos and don'ts
- [12:01] How Tom handles objections/rejections
Resources & People Mentioned
Connect with Tom Bertrand
- Connect on LinkedIn
Connect With Paul Watts
Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.