Employ the Unexpected for Unexpected Cold-Calling Results per Tom Bertrand, Ep #410

Cold-calling is the fastest way to build rapport and get answers—if you know what you’re doing. If you’re still struggling with cold-calling and feeling ineffective, Tom Bertrand has some great strategies you can quickly learn to transform your results. Sometimes, it takes doing the unexpected to get the results you’re looking for. Listen to learn more. 

Outline of This Episode

• [1:02] What is cold-calling? Is it still relevant? 
• [1:16] The art and science of cold-calling 
• [2:01] How Tom prepares for a cold-calling session 
• [3:30] What are hooks and triggers?
• [4:31] Effective opening lines and techniques 
• [5:34] How to keep the conversation engaging 
• [7:30] Tools, technology, and metrics
• [9:27] Tom’s top cold-calling dos and don’ts
• [12:01] How Tom handles objections/rejections

Resources & People Mentioned

• Art Sobczak
• Chris Voss
• ZoomInfo
• Apollo
• Cognism
• Salesloft

Connect with Tom Bertrand

• Connect on LinkedIn

Connect With Paul Watts 

• LinkedIn
• Twitter 

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