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May 29, 2024 19 mins

David Walter doesn’t believe that cold-calling is an art or a science. Instead, he emphasizes that you simply need a blueprint to follow and a desire to want to do the work. He takes a different approach than most, especially when it comes to objection handling. David emphasizes aggressive agreement. Learn his process in this episode of Sales Reinvented.

Outline of This Episode

  • [1:07] What is a cold-call? Is cold-calling still relevant? 
  • [2:21] Is there an art and science to cold-calling?
  • [2:43] How David prepares for cold-calling 
  • [4:35] David’s favorite way to capture a prospect’s interest
  • [5:39] How to keep a cold-call conversation engaging
  • [6:56] Indispensable tools and technologies 
  • [8:22] David’s top cold-calling dos and don’ts
  • [10:10] How David handles objections and rejections

Resources & People Mentioned

Connect with David Walter

Connect With Paul Watts 


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